Makayla Hipke

I am a content strategist, designer, and researcher. I create clear, compassionate, human-centered digital experiences for governments and public service organizations.

Most recently, I worked in the U.S. federal government on Digital.gov, a one-stop shop for government employees learning how to create better digital experiences for the public. I also supported the federal government’s go-to resources for plain language and the Paperwork Reduction Act.

I’m the team multi-tool

One of my co-workers once called me the “all-around do-what-needs-to-be-done person.” I grew up on a cattle ranch in Nebraska, where I developed midwestern pragmatism and a hard-nosed work ethic. Now I partner with teams in government, non-profits, and academia. My work is always rooted in relationship-building, trust, and empathy.

I’m also a civic tech researcher

I fell sideways into civic tech while working on my master of public administration at UNC–Chapel Hill. My journey started with a project on hiring digital talent, supported by the Beeck Center at Georgetown University. My capstone research explored tech talent retention in state and local government.

I’d like to connect

The best way to reach me is by email at makayla.hipke@gmail.com. You can also find me on LinkedIn.